WHY EXHIBIT or SPONSOR?

As an exhibitor at the Cape Cod Life Home & Garden Expo, you will gain increased visibility to homeowners on Cape Cod, the Islands & surrounding South Shore towns. Specifically you will:

• Build relationships, sell to, and generate leads from thousands of homeowners –in just 3 days!
• Demonstrate your products and services to a motivated and targeted audience
• Create and build brand awareness both onsite and through our extensive promotional campaign
• Maximize your marketing budget

How will you be promoted?

Your participation as a Sponsor or Exhibitor is supported through a regionally-focused promotional campaign - including direct mail, print advertising, e-marketing and radio promotion - designed to maximize your marketing and branding efforts, all leading up to the 3-day event where you will generate hot leads and meet face-to-face with homeowners interested in buying home-related products and services.

Who will you meet?

Your current and future customers. The Cape Cod Life Home & Garden Expo attendees mirror the readership base of Cape Cod Life Publications. The readers of Cape Cod & Islands Home magazine are on average 45 years of age with an average household income of $237,875; 98% own primary residence valued at $684,537 or more and 44% own a second or vacation home.*

Here's how you can participate:

• Exhibit Booth: The best way to meet face-to-face with prospective clients. Space is limited, so book early to reserve your spot!

• Seminar / Workshop Sponsorship: The best way for you to demonstrate your expertise, educate consumers and get your service product in front of interested consumers.

• Corporate Sponsorship: This is a high-profile marketing opportunity
that allows you to stand out as “the” leader in your industry. Limited to 5.

• Advertisement in the Program Guide: This comprehensive booklet will become a reference guide for homeowners who attend the Expo.

• Customized sponsorship opportunities are available. We will work with you to create a marketing and lead generation opportunity that will meet your specific business needs.

Whether you are a builder, remodeler, architect, plumber, real estate agent, interior designer, financial advisor or specialty shop owner, the benefits of participating in Cape Cod's premier Home & Garden event are endless.

For more detailed information, call Hillary Portell at 508-419-7381 ext. 34
or e-mail hportell@capecodlife.com

Click here for partial list of Exhibitors

Cick here for the Show Room Floor Plan

*Reader survey compiled by The Survey Center, Mashpee, MA

WHY EVENTS WORK
Why events and exhibitions offer a unique dynamic new medium     

1. True 'permission' marketing
T.V, radio and magazines provide interruption marketing!  With exhibitions and events the buyer/visitor chooses to attend in order to see the advertisements.  Time is our most precious commodity.  Customers give both their time and permission to clients at events at a time they are ready to buy.  Other forms of advertising hit their target audience on the off chance they are ready to buy.

2. Interactive "Face to Face" Communication
All advertising and marketing seeks to communicate appropriate messages to customers and prospects.  Exhibitions and events allow the client/brand to go one step further and engage in the power of conversation with their target audience.

3. Delivers buyers and creates communities
79% of visitors to trade shows have advisory, joint or sole responsibility in planning and/or making company purchases.  Furthermore, a third of trade show visitors cannot be reached by clients/brands in their offices - they use trade shows to make buying decisions.

An exhibition or event brings an industry together - all in one place at one time.

4. Use events to fulfil any number of sales and marketing objectives
Events can be used to deliver a number of sales and marketing objectives from direct sales, through database building, account management, entertaining, market research, recruiting, brand building, demonstration etc.

5. Today's Marketing Media - On-line, sponsorship and live events, working together
T.V advertising is becoming more challenging for brands.  Direct Mail and telemarketing is still perceived as intrusive but clients/brands increasingly want to get face-to-face and interactive.  Sponsors are now looking beyond the sports market place into the events arena.

6. Brings Brands Alive! - Uses all five sense
I saw it at an exhibition, I touched it, heard it, smelled it, squeezed it, discovered it, tried it and liked it!

www.eventsindustryalliance.com